Alaska Gear Company
Bringing you the Bunny Boot, Arctic Oven, and more. As the Creative Director at Alaska-based Element Agency, Matt had the opportunity to lead the development of the already timeless Alaska Gear Company brand. Inspired by their roots in Aviation, the brand is a reflection of flying heritage and adventuring in the great state of Alaska.
Year
2023
Client
Alaska Gear Company
Agency
Element Agency
Project Summary
Paving the way into new markets, Alaska Gear Company needed a new brand identity and ethos. Matt worked on this project as Creative Director at Element Agency, alongside Brit Galanin, Nora Gecan, Ryan Kedzie, and Caleb Asay.
