Charlotte’s Web
The Power of Nature Belongs to Everyone. As the Producer for this shoot, Alex worked with the internal marketing team at Charlotte’s Web to transform artwork from the “Trust the Earth” campaign designed by Studio Number One’s Shepard Fairey, and put it on full display on a massive scale. After scouting the right location and coordinating with various vendors, we transformed a 76-acre wheat field into the ultimate conversation piece, in an effort to open access to hemp in all states.
Year
2020
Client
Charlotte’s Web
Agency
LOBO
Project Summary
To further the reach of Charlotte’s Web “Trust the Earth” campaign, we scouted the perfect location for an art installation. We sourced and worked with vendors that utilized GPS technology to cut the specially designed artwork into a 76-acre wheat field in Kansas. We created a natural buzz within the community, having selected a field near a main airport, and witnessed local pilots doing several flybys so they could get a good look at the mural. We shot a video and produced a handful of deliverables to plug for PR, on site, and social channels.